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SAFETY PUP SAYS Update

SAFETY PUP SAYS Update

 SAFETY PUP SAYS…. Update  One thing smaller firms and individuals are often reluctant to do is download updates to their operating systems and individual apps and programs. Why? Well, because it takes time and you have to reboot the device. Other reasons are a fear...

With Ransomware, The ONLY Cure Is Prevention

With Ransomware, The ONLY Cure Is Prevention

 With Ransomware, The ONLY Cure Is Prevention It just keeps showing up in the news. Ransomware seems to just not come to an end. If you haven't heard, ransomware is a particularly nasty virus that freezes access to your data and then demands a ransom, usually in...

Business Trade Shows Part III: After the Event

Business Trade Shows Part III: After the Event

 So, you made it back home from the show. You're exhausted and work has backed up in your absence. Here is where the entire investment in the show can go down the drain. Follow-up is critical. Every one of those prospects need to have follow-up. Lots of it. One...

Business Trade Shows Part II: During the Event

Business Trade Shows Part II: During the Event

We're back. In the last post, we talked about building momentum toward a trade show exhibition. Today, let's look at your efforts during the show itself.You already should have sent out a reminder the morning of the show in posts on all your social media accounts, an...

Seven Ways to Improve Your Company Website

Seven Ways to Improve Your Company Website

Your website represents your business and so building and maintaining it need to be of primary concern to you as a business owner. We often find business owners struggling with their websites saying things like: "My website looks great, but I am not able to convert"...

Business Trade Shows Part I: Before the Event

Business Trade Shows Part I: Before the Event

​  Going to a tradeshow for the first time? Don't make the mistake of viewing this as a 1-2 day discreet marketing event. Instead, view your exhibit at a tradeshow as the central feature of a much longer and holistic marketing plan that builds to the event, and then...