Microsoft is everywhere; their products are used the world over. And, Bill Gates, Microsoft’s chief, is among the most widely known names in the field of technology. With that being said, Microsoft is missing one thing, it has never had a “cool” image. But the release of Windows Phone, Microsoft’s new smartphone software, may alter our opinion.
Microsoft has long fought an industry reputation as a sort of stodgy dullard. There’s a decent list of failed Microsoft products. Remember the Zune music player? Perhaps not. How about the Kin phone? That flop has long faded from the minds of most consumers.
Windows Phone software may change this, as it is a hit among the technology press and consumers alike. People are saying that in general Windows Phone is one of the best performing operating systems available on the market.
The praise that Windows Phone gets is predominantly dues to its eye-catching look and the animated home screen tiles, when compared to the more static home screen of the iPhone. This OS has people fired up as well because it gives users easy access to their social networks. The social media icons on the home screen come to life when a friend posts an update or image, this means you don’t need to click the Facebook icon to get a peek at your activity.
Even with all of these features and praise Windows Phone hasn’t been the biggest seller. This is perhaps due to the phones that come equipped with the OS. Many people believe these phones are bland and wireless services providers are still pushing the iPhone and Android in a big way.
While sales may be lower then ideal for Windows Phone the change it is making to Microsoft’s reputation could have a very positive impact. Where the consumer is concerned, a little cool never hurt a company.